Yellow is seen as one of the most visible colours. It's bright and attention grabbing, optimistic and visually arresting. It can be associated with the sun providing energy, and some studies say it can lead to improved metabolism. Different saturations of yellow can evoke different feelings in some people. A bright saturated yellow can make you feel high energy and excited, whereas a less saturated pastel yellow can feel more pleasing and cheery.

Discover items from our yellow edit to heighten excitement and feel more energised.

Disclaimer: Colour associations are heavily affected by individual experiences and cultural influences. Colour preferences are often linked to past experiences.