Traditionally associated with a variety of meanings including power, ambition and luxury, violet tends to appear rarely in nature, so can be viewed as rare and intriguing. Violet foods are also generally high in anti-oxidants and vitamin C and can help purify the blood and release toxins. By dressing, eating and surrounding yourself in violet, it can evoke a feeling of spirituality, and strength. Making you feel like you can take on anything that comes your way.

Explore our violet edit to discover items which can help fuel imaginations, and inspire creativity.

Disclaimer: Colour associations are heavily affected by individual experiences and cultural influences. Colour preferences are often linked to past experiences.