Everyone has experienced that feeling of being struck by a scent. When you’re walking down the street and suddenly you’re transported back in time by a passerby wearing the perfume your grandmother loved. Or the smell of freshly baked bread sparks a childhood memory long forgotten. Of all the senses, none are as closely linked to memory as smell, and it has an incredible power to mark memories. What better way to commemorate what’s likely to be one of the biggest days of your life than with a fragrance? 

In recent years, the special day scent has become a major wedding trend. Some brides bring their nearest and dearest to help them select a fragrance for the special day. Other couples embark on a joint pursuit, seeking out a scent they can both wear on their wedding — almost like a tie binding them together. For the couples that like to go big, some even create their own unique scent with the help of a perfumer, one they can spritz around the venue and use to scent menus that will eternally remind them of the day they made it official. Whichever camp you fall into, the Strand Arcade’s perfume retailers are well-versed in scents for the special day — it’s the ultimate wedding fragrance destination. 

Scents to celebrate at Jo Loves 

At Jo Loves, the wedding experience begins when you cross the threshold of the boutique. Whether you’re seeking a personalised scent to wear throughout the day or a signature candle to burn throughout the reception, a Jo Loves Scent Artist will guide you on an olfactory journey. For the couple that enjoys choice, Jo Loves’ newest experience, Wedding Fragrance Tapas, sees a Scent Artist guide the couple through three courses of scent discovery.  

Luxury in a bottle at Parfums de Marly 

If you and your significant other enjoy the finer things in life, a visit to Parfums de Marly ought to be on the cards. Taking its cues from the old-world elegance of 18th century fragrance, Parfums de Marly’s scents are crafted with longevity in mind, making them perfect for the big day and well beyond. In store, you can trial the house’s luxurious scents, and if you can’t decide (they’re so divine, we don’t blame you), pick from four unique discovery sets, so you can test the fragrances at home before you settle.  

Bold and beautiful bridal fragrances courtesy of Creed  

Speaking of luxurious scents, Creed’s bold, heady fragrances make them particularly well-matched for marking an occasion as special as a wedding. Whether you gravitate towards floral notes or prefer something musky, Creed offers a specific curation of bridal scents, including Love in White and Royal Princess Oud, that make the perfect “something new.”  

Whatever your preference, you’ll find a scent you’ll never forget at the Strand Arcade’s bespoke fragrance boutiques.